Turn On GPC
Enable Global Privacy Control to communicate your privacy preferences.
Send the Signal
Your browser will send the GPC signal to websites you visit.
Exercise Your Rights
Participating websites that adopt this mechanism can then respect your privacy rights accordingly.
You might have noticed “Do Not Sell” and “Object To Processing” links around the web from companies complying with privacy regulations. Rather than clicking on each of these links individually across many websites, you can exercise your rights in one step via the “Global Privacy Control” (GPC) signal, which is required under the California Consumer Protection Act (CCPA) and Europe’s Global Data Protection Regulation (GDPR).
Together, over a dozen organizations are developing the GPC specification. Get Involved
The Global Privacy Control (GPC) helps users signal their desired privacy to websites and services, just by using their browser.
While the GPC signal is not a finalized standard, it’s already available to users as part of several major browsers and extensions and is respected by major websites. The GPC signal will be intended to communicate a Do Not Sell request from a global privacy control, as per CCPA-REGULATIONS §999.315 for that browser or device, or, if known, the consumer. Under the GDPR, the intent of the GPC signal is to convey a general request that data controllers limit the sale or sharing of the user’s personal data to other data controllers (GDPR Articles 7 & 21). Over time, the GPC signal may be intended to communicate rights in other jurisdictions.
Get your privacy rights under control.
Download one of these supported browsers or extensions to start exercising your privacy rights on participating websites.
- Brave Privacy Browser
- DuckDuckGo Privacy Browser
- OptMeowt by privacy-tech-lab
- Privacy Badger by EFF
Featured Press & Announcements
- Announcing Global Privacy Control: Making it Easy for Consumers to Exercise Their Privacy RightsGlobal Privacy Control
- ‘Do Not Track’ Is Back, and This Time It Might WorkWired
- Tech-publisher coalition backs new push for browser-level privacy controlsTechCrunch
- Privacy push could stop some annoying website pop-ups and online trackingCNET
Frequently Asked Questions
Global Privacy Control (GPC) is a proposed specification designed to allow Internet users to notify businesses of their privacy preferences, such as whether or not they want their personal information to be sold or shared. It consists of a setting or extension in the user’s browser or mobile device and acts as a mechanism that websites can use to indicate they support the specification.
GPC is being developed by a broad coalition of stakeholders: technologists, web publishers, technology companies, browser vendors, extension developers, academics, and civil rights organizations.
The GPC was initially spearheaded by Ashkan Soltani Georgetown Law and Sebastian Zimmeck (Wesleyan University) in collaboration with The New York Times, The Washington Post, Financial Times, Automattic (Wordpress.com & Tumblr), Glitch, DuckDuckGo, Brave, Mozilla, Disconnect, Abine, Digital Content Next (DCN), Consumer Reports, and the Electronic Frontier Foundation (EFF).
As it is intended to invoke users’ privacy rights, we encourage policymakers from around the world to engage in the development of this specification. If you would like to learn more about how GPC could work in your jurisdiction, please contact us via email at email@example.com.
GPC was initially introduced at the World Wide Web Consortium (W3C) Privacy Community Group (Privacy CG) in April 2020. A number of stakeholders are part of that community. There are ongoing discussions in the Privacy CG. Interested parties are encouraged to engage with the proposal here.
Additionally, GPC is currently being implemented across the web. A number of browsers, extensions, and publishers are supporting or implementing GPC (see below).